diff --git a/cmake/install.cmake b/cmake/install.cmake
index ef5bb13..e2d4acb 100644
--- a/cmake/install.cmake
+++ b/cmake/install.cmake
@@ -33,7 +33,7 @@ if (protobuf_BUILD_PROTOC_BINARIES)
     RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
     BUNDLE DESTINATION ${CMAKE_INSTALL_BINDIR}
     COMPONENT protoc)
-  if (UNIX AND NOT APPLE)
+  if (UNIX AND NOT APPLE AND NOT protobuf_MSVC_STATIC_RUNTIME)
     set_property(TARGET protoc
       PROPERTY INSTALL_RPATH "$ORIGIN/../${CMAKE_INSTALL_LIBDIR}")
   elseif (APPLE)