diff --git a/cpp/cmake_modules/Findutf8proc.cmake b/cpp/cmake_modules/Findutf8proc.cmake
index 2f0f59a02c..f5382a8f21 100644
--- a/cpp/cmake_modules/Findutf8proc.cmake
+++ b/cpp/cmake_modules/Findutf8proc.cmake
@@ -19,6 +19,21 @@ if(utf8proc_FOUND)
   return()
 endif()
 
+if(ARROW_PACAKGE_KIND STREQUAL "vcpkg")
+  set(find_package_args "")
+  if(utf8proc_FIND_VERSION)
+    list(APPEND find_package_args ${utf8proc_FIND_VERSION})
+  endif()
+  if(utf8proc_FIND_QUIETLY)
+    list(APPEND find_package_args QUIET)
+  endif()
+  find_package(utf8proc NAMES unofficial-utf8proc ${find_package_args})
+  if(utf8proc_FOUND)
+    add_library(utf8proc::utf8proc ALIAS utf8proc)
+    return()
+  endif()
+endif()
+
 function(extract_utf8proc_version)
   if(utf8proc_INCLUDE_DIR)
     file(READ "${utf8proc_INCLUDE_DIR}/utf8proc.h" UTF8PROC_H_CONTENT)