diff --git a/cmake/install.cmake b/cmake/install.cmake
index 825cb25..4f453d6 100644
--- a/cmake/install.cmake
+++ b/cmake/install.cmake
@@ -32,7 +32,7 @@ if (protobuf_BUILD_PROTOC_BINARIES)
   install(TARGETS protoc EXPORT protobuf-targets
     RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR} COMPONENT protoc
     BUNDLE DESTINATION ${CMAKE_INSTALL_BINDIR} COMPONENT protoc)
-  if (UNIX AND NOT APPLE)
+  if (UNIX AND NOT APPLE AND NOT protobuf_MSVC_STATIC_RUNTIME)
     set_property(TARGET protoc
       PROPERTY INSTALL_RPATH "$ORIGIN/../${CMAKE_INSTALL_LIBDIR}")
   elseif (APPLE)